About

This site documents coursework and assignments completed for a Public Relations campaign class. Each post represents a stage of the campaign planning process including brand selection, research, content creation, and media strategy.

Author

Timothy Lee — student in a Public Relations campaign class, documenting the full arc of a PR campaign from brand selection through execution and evaluation.

Structure

Posts are organized chronologically and cover each weekly assignment and milestone in the course. Topics include brand research, target audience analysis, message development, media outreach, and campaign measurement.